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Questions that tend to come up before someone joins

These are collected from actual pre-enrollment conversations. If your question is not here, the contact page reaches a real person.

How much time does the course actually take each week?

Plan on roughly three to four hours a week across the module's live session, the drafting assignment, and your peer review exchanges. Some weeks run lighter, particularly early in module one. The heaviest week tends to be the format-adaptation work in module four, since you are producing three versions of one story rather than one.

Do I need existing case studies to join, or can I develop new material during the course?

Either works, though most participants bring at least one finished project to work with from the start. If you do not have a completed engagement yet, an ongoing project can substitute for the earlier modules, with the understanding that the resolution section may need to be drafted hypothetically until the work concludes.

How does peer review actually work, mechanically?

After each module, you are paired with two other participants in your cohort. Everyone submits a draft by a set date, then each person reviews two peer drafts using a fixed worksheet that asks specific structural questions rather than open-ended impressions. Reviews are exchanged before the next module opens, so feedback stays close to when it can still be applied.

Is this suited to technical case studies, or only client-facing consulting work?

The structure applies to both. Technical case studies often have more built-in tension than people realize, an approach that had to be abandoned, a constraint that forced a redesign, and the module one exercises are specifically built to surface that kind of material even when the writer is used to describing it in purely technical terms.

What happens if I fall behind during a module?

Because peer review depends on shared deadlines, falling significantly behind does affect your review pairing for that round. Minor delays are manageable and the coordinator can usually rearrange a pairing. Repeated delays across multiple modules tend to be better addressed by joining a later cohort instead.

Does the course cover public speaking delivery or slide design?

No. Module four addresses how the same narrative content needs to be restructured for a keynote setting, but it does not cover vocal delivery, stage presence, or slide visual design. Those are separate skills, and treating them together tends to dilute both.

Can a small agency team join together as one cohort?

It depends on team size and scheduling. Peer review works best when reviewers are not reviewing their own manager or direct report, so very small teams sometimes get placed alongside participants from other organizations to keep the review pairing useful rather than socially awkward.

Is there a certificate or credential at the end?

Participants who complete all four modules and their associated peer review rounds receive a completion record documenting the modules finished. It is a record of participation and completed work, not a professional certification or license.

How is the "story library" from module four different from a folder of old case studies?

A folder of case studies is organized by client and date. A story library, as taught here, is organized by the situation each fragment addresses, an objection about cost, a question about risk, a doubt about your team's ability to handle ambiguity, so that in a live conversation you can retrieve the right fragment by matching it to what the other person just said, rather than searching through old documents.

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