Storytelling treated as a craft with steps, not a talent you either have or don't.
This page explains where the course came from, how the four-module structure was decided, and who it tends to suit.
A pattern noticed across a lot of proposals
The course grew out of a recurring observation from reviewing consulting proposals and agency case studies: the projects that won follow-up work were rarely the ones with the strongest results. They were the ones where the writer had clearly decided what mattered before writing anything down.
Weaker case studies tended to share a habit. They tried to include everything: every phase, every stakeholder, every metric that could be pulled from a report. The result was thorough and forgettable at the same time. Stronger ones left things out on purpose.
That observation is the whole premise of module one. Before you can structure a story, you have to decide what belongs in it, and just as importantly, what does not.
How the material is taught
Structure before polish
Sentence-level writing quality is addressed, but only after the underlying arc is sound. A well-written story with the wrong shape still reads flat.
Honesty over persuasion
The course does not teach exaggeration. Tension in a story should come from a real difficulty in the project, not an invented obstacle.
Peer review as a mechanism, not a formality
Feedback follows a fixed structure each time, so it stays about the story's construction rather than personal taste.
Reusability by design
Every exercise is built to produce something you keep afterward: a draft, a reusable fragment, an entry in your library.
Built for people who already have the raw material
This is not an introductory writing course, and it does not cover public speaking mechanics or slide design. It assumes you have run or closely supported real client engagements and have a backlog of finished projects that never quite turned into anything beyond an internal report.
It tends to work well for independent consultants preparing to pitch larger engagements, for agency founders who write their own case studies, and for small teams that want a shared internal language for describing project work. It is less suited to people looking for a template library to fill in without doing the underlying selection and structuring work themselves. That part cannot really be shortcut.
Questions about fit before you commit to a cohort?
A short conversation upfront tends to save everyone time later. Reach out and describe the kind of project stories you are currently trying to tell.
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